The Chanakya witnessed the opening of the flagship Nykaa Luxe store as an exclusive beauty retailer. Spread over 2,500 sq ft, the new store provides a unique set of luxe brands across makeup, skincare and fragrances. For the first time, the Nykaa Luxe store will showcase a shop-in-shop experience from Jo Malone London and Tom Ford as well as the entire range of Huda Beauty products.

This new retail concept resembles a luxurious beauty lounge. Focused on experiential, the signature feature of the store is the 100 sq. ft horseshoe-shaped vanity area where customers can touch and feel products for a first-hand experience.

Nykaa Luxe’s retail concept resembled a luxurious beauty lounge which focused on the experiential and the signature feature of the store was the 100 sq.ft horseshoe shaped vanity area which allows the customers to touch and feel the products for a first hand experience.