Amiri

Founder & Creative Director

Mike Amiri began his career in fashion, hand-crafting unique stage pieces for legendary l.a. performers. inspired by compelling, heroic figures, the designer explored a unique d.i.y. sensibility with his hand-embellished, one-off creations that riffed on the countercultural influences of his youth.

In 2014, Mike established amiri in his hometown of L.A. While remaining connected to his west coast roots and maverick spirit, he built a global fashion house with a bold artistic vision that is proudly steeped in americana and refined, world-class craftsmanship.

Heritage

From its nascent influences in west coast culture, amiri has carved its own path in the luxury fashion space. a sense of authenticity and independence, so intrinsically American, has remained the brand’s lodestar in its ascent from a buzzworthy la-based menswear brand to the global house it is today.

The opening of the rodeo drive flagship store in 2020 evolved the brand manifestation further, revealing a distinct retail identity and vision that has been cultivated with the opening of many more amiri stores, both US-based and abroad.

Amiri’s culture and contemporary vision prioritizes quality, creativity, and innovation.