Acqua di Parma

Acqua di Parma embodies the Italian arte di vivere, the heritage and the richness of the country — be it in nature, culture or art. Colonia, Acqua di Parma's iconic scent, was inspired by Magnani’s longing for the Italian sun during his travels—the same vibrant sun that brings life to Italy's golden citrus fruits. Driven by craftsmanship where every element is crafted by the finest artisans, celebrating Italy’s know-how and its rich traditions: a Maison that fully lives in the moments to make them last and remains true to itself, regardless of trends.