Nykaa is India’s largest beauty retailer. Derived from the Sanskrit word “Nayaka” that literally means “Actress” or one in the spotlight, Nykaa stands for a woman who is the bold star of her own show and a fierce enabler in the lives of so many people. The Nykaa woman just shines constantly & effortlessly as she glides from one complex role to another. Nykaa, apart from its online business, has two offline store formats – Nykaa Luxe and Nykaa On Trend. Nykaa Luxe features Indian and international luxury beauty brands along with Nykaa Beauty, the in-house collection of beauty products. Nykaa On Trend, on the other hand, is one of its kind format, which focuses on products curated by category based on popularity.